Saint-Gobain - brand awareness campaign
This concept focuses on what makes
Saint-Gobain such a successful company –
it’s iconic buildings and subsidiary businesses.
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To the left are emailer designs highlighting
who exactly Saint-Gobain are, highlighting
that not only were these impressive
architectural feats associated with Saint-Gobain
but that the company is also made up of your
target audiences go-to construction brands.
The show and tell event to the right invited
architecture students to an iconic building to
discover all about what went into creating it.
This activity helped create a face-to-face
connection with the target audience
The website design ensured that the audience understood the link between each of the established industry businesses and the overarching corporate brand.
